I Have a Story to Tell

where Neuroscience meets marketing

Two years ago, I was sitting at the table when my mother looked at me and said:

“You learned chess, finished your creative writing diploma, found your path in digital marketing, and now you’re pursuing a degree in neuroscience… You’ve mastered everything but shine in nothing“. Her words hit me harder than I expected.

That night, guilt and sadness washed over me. I lay in bed, staring at the ceiling, thinking:

“Am I wasting my life? Does all this knowledge in different fields mean nothing?”

At 2 AM, I found myself scrolling YouTube, searching for answers, feeling like a complete failure. Then, I stumbled upon a clip of Elon Musk saying: “If you have knowledge in different fields, just intersect it.”

Intersect it? I doubted it. But deep down, I knew I loved understanding how the brain works, how people make decisions, and how emotions drive action.

That’s when I discovered Neuromarketing, the intersection of neuroscience and marketing. A spark lit inside me. I started learning everything I could about neuromarketing techniques, brain biases, and how emotions shape purchases.

Within a year, I turned my mother’s disbelief into pride.

Today, using neuromarketing, I helped clients increase conversions, crafted ads that resonated, and finally found a niche where I could shine without giving up any part of myself.